I love this site: We Feel Fine. It's really well designed, addictive to play with, and gives you an interesting insight into humanity and what people are thinking/hoping/worrying about. It's also a really innovative approach to repurposing content, kind of like animating a Google search about feelings. Ian Tait at CrackUnit explains better than I can:
I’ll try to summarise why I think it’s such an important site. The
most important reason is that it’s a site that’s built of user
generated content. But without anyone generating content for the site.
What the site does is to go and ’scrape’ lots of other websites and
pull out sentences where people have said “I feel…” or “I am feeling…”.
For example, if on a MySpace page I’d said “I feel like I’m coming
down with flu”, it would pull this sentence into the database. Then it
would look at my profile and say, OK, a 33 year old male from London
says he feels like he’s coming down with flu. It would also look at the
date and location on my post and use this to figure out the weather. So
it would then be able to add the fact it’s raining to the context of my
It’s so clever. It’s recycled, repackaged and re-ordered loads of
human content from around the web. And by doing so it’s created
something much more interactive and compelling than the original words
themselves. But the real feat, is that for all it’s cleverness, the
site itself feels simple and easy to use. And it looks beautiful too.
Michelle Lee, a planner at Naked in Sydney Australia, has created a wiki called Inspired Research to capture innovative and creative ways of doing research and generally learn more about how people use your brand. There's lots of great fodder in there, including several case studies. Now there's no excuse for sitting through yet another night of bad focus groups.
Both are part of a Getty Images project collaborating with leading designers to showcase the power of visuals through new interactive technology like flash animation. The whole project can be seen here.
In addition to being cool, this is very interesting marketing because it's a way of getting people to interact with their products. Getty Images is a stock photography company. They have a catalogue of thousands of stock images for sale. But catalogues are boring, and unless you know what you're specifically looking for, it's hard to find things. This approach lets you explore and be surprised by finding things you never would have thought to look for. Very smart.
By the way, you may have noticed this page isn't very well art-directed. Had to start with a pre-set template, but we're going to make it more like our famousawardwinningleoburnett.ca site. If anyone is good at programming HTML and wants to help make it prettier, put up your hand.
1) This is a really easy way to share interesting articles, links, videos, pictures, etc. 2) It's
also a good way to share stuff that's going on around the agency -
pictures from parties and events, news about people, babies, stuff for
sale, etc - that doesn't fill up everyone's email inbox. 3) It's a way to provoke discussion - post an opinion on a current campaign, second-guess an award show, or share something inspiring. 4) Everybody else seems to have one, and aren't we supposed to be on top of trends? 5) Because all-agency emails are so 2005.
who works at Leo Burnett Toronto will be able to post to this. However,
in theory, anyone on the internet can read it - so don't put up anything confidential or anything you wouldn't want the world seeing. Please use your judgement.