That would be the toy Hummers in the new McDonald's Happy Meal. Complemented with a whole kids' section on the Hummer website, with colouring pages.
Who thought any of this was a good idea? Unbelievable.
My favourite part of it all comes from the press release, where Bill Lamar, McDonald’s CMO, says the promotion is intended to bring "the fun and
excitement of Hummer vehicles to McDonald’s youngest guests." Nice.