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That would be the toy Hummers in the new McDonald's Happy Meal. Complemented with a whole kids' section on the Hummer website, with colouring pages. 
Who thought any of this was a good idea? Unbelievable.
My favourite part of it all comes from the press release, where Bill Lamar, McDonald’s CMO, says the promotion is intended to bring "the fun and
excitement of Hummer vehicles to McDonald’s youngest guests." Nice.
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I thought this was a joke. Shocking. Hummer = kids in McDonalds? eeerrrr.
Strength / war / aggression all Hummer qualities and a happy meal. What a great fit.
Posted by: Pete | September 04, 2006 at 08:23 AM
'get one of eight different trucks with the purchase of a happy meal during the month of august'. who would take their children to mcdonalds 8 times in one month?! no wonder so many people are obese nowadays. and how can they say that children get a different toy every time they go, its more likely they will get the same one 3 times and then demand another one when they dont get what they wanted!
Posted by: lucy | June 15, 2007 at 10:49 AM