This has been making the rounds the last few days, and it's so worth checking out. AdVerbatims is a site dedicated to cataloging all the dumb things that people in our industry say. I'm sure many will sound familiar.
"Can you make the design 17% better?"
(Client, giving feedback to Account Executive)
"These ads are all good. This one in particular is quite intriguing. But we’ve found that intrigue doesn’t work for us."
(Client, giving feedback)
“It lacks branding but we can solve that with a voice over saying the name of the brand.”
(Agency, Account Director, commenting on a jingle whose lyrics consist entirely of the name of the brand, sung 7 times, and the word “grapefruit” sung 4 times.)
“We’re a serious company. You can’t use the international symbol of the vagina on the cover.”
(Client, Area Manager, looking at the image of two hands framing a photo)
Here's my contribution: last year in a creative presentation, I had a client say: "Wow, that's a really big idea. Now, do you have anything smaller?"