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Kempton

Hi Jason,

Interesting article. I am scanning Tom Kelley's (IDEO) book The Ten Face of Innovation. And the "Anthropologist" that Tom talks about does things like what you described here.

- Kempton

Ari

Another book on the topic is Paco Underhill's Airportbook-esque classic "Why we buy: The Science of Shopping"

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Projects are generally characterized as being the product of a few super-contributors and a mass of people who contribute some minor bits. I've heard this called the "dirty little secret of open source," the fact that most of the heavy lifting is done, not by the crowd per se, but by a few select individuals from within the crowd.

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It's an extra from the whole article given recently.

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