As some of you may have heard, I'm leaving Leo Burnett. I'm going to be head of planning and part of the leadership team at a new start-up agency. As cliche as it is, this wasn't an easy decision, because Leo Burnett is truly one of the best agencies in Canada, I have a lot of friends here, and the agency has been incredibly supportive of me over the years. I owe them a debt of thanks for giving me the space to learn and grow over the past 6 and a half years. But the opportunity to help build a new agency doesn't come along very often and I'm incredibly excited about this new venture.
I also need to thank each and every one of you, because your readership and comments and linking here over the past couple of years have helped me to challenge, evolve and shape my thinking, and my new opportunity is in no small part due to your support (I'll buy you each a beer). I continue to be honoured and grateful that so many of you have chosen to make this a small part of your day. And I'm proud to call many of you friends now. So: thank you.
This blog has been very quiet recently - partly for reasons you'll understand now - but it will be picking up steam again under the capable leadership of Brent Nelsen and some of the other planners here. So stick around. And for those of you who wish to follow my new adventures, I've set up shop over at jasonoke.wordpress.com. I hope you'll keep in touch.