For my last post of 2007 to the Leo Burnett blog, I wanted to write something extra special. It’s also my first post to the Leo Burnett blog, so I wanted it to be doubly special. It’s also the Christmas season, so I wanted it to be filled with great Christmas wishes. I’m also Jewish, so I don’t know what those wishes should consist of. But I do know that people give gifts for Christmas. So I’m gonna give gifts. Gifts that consist of what we produce here at Leo Burnett: Insights. We also produce ideas and ads and briefs and stuff, but for my blog post I’m giving Insights.
Here’s a gift for you, MySpace: I read this year that people are flocking from MySpace to Facebook. And that the experts are attributing this to the “fickle” nature of teens. Yah, blame the teens. Don’t blame the fact that MySpace is a complicated, hard-to-use, non-user-friendly website, while Facebook is a clean, simple, easy-to-update and fun-to-use site. It’s the teens. And their fickleness.
Here’s a gift for you, Ad Agency Who Put A Guy In A Giant Snow Globe As Their Christmas Card: Your gift is me mentioning your snow globe stunt in my blog post. When making your Christmas “card,” you thought about what would actually be entertaining to watch. What hadn’t been done. What would get free media attention. Who says a card has to be a card? Not you, Ad Agency Who Put A Guy In Giant Snow Globe As Their Christmas Card. Not you. P.S. Apparently, the motivation for snow globe boy was environmentalism: The ad agency wanted to go “green” this year by avoiding paper cards. Which makes me love you even more, Ad Agency. If you were a person and not an ad agency, I would ask you on a environmentally-friendly date.
Here’s a gift for you, Judd Apatow: Your insight is, Keep up the good work! I’m also giving you the gift of promoting your online promotion for your movie. In your promotion, you refer to the fact that it’s a promotion. And I’m promoting it. So this is all very self-referential, Post-Modern and, dare I say, Brechtian. Which is all very interesting. But the important lesson to take away from this is that your ad doesn’t say: “Hey, come see our movie. It’s funny. We swear.” Your ad instead IS funny. It’s a little short film that's entertaining to watch. It makes me laugh. And now, if I want to laugh more, I know where to go. To your movie! This is a lesson you could apply to your dating life: Don’t TELL the girl you’re nice and fun, BE nice and fun. Then she will want to be your boyfriend. This hasn't worked for me yet, but it's still a solid theory.
Here’s a gift for you, Burger King: I watched your video. Just liked I watched Judd’s video. Because your video about a Burger King where they told people they had discontinued The Whopper is hilarious. And also it’s powerful in terms of communicating how much people love their Whoppers. Which is the message I got from it. But the reason I stuck around for 5 minutes to receive that message is that the video was hilarious.
Here’s a gift for The Guy I Saw Last Night In The Annex Sitting In His Parked Car With His Window Open And His Engine Running: Idling your car for even just ten minutes a day wastes 100L of gas in a year. There, I just saved you more than a hundred bucks. Plus I saved you extra engine life, because idling is bad for your car. Plus extra LIFE life, because idling pollutes even more than when your car is moving. Also, I won’t glare at you anymore. Which is good. Because nobody likes to be glared at. Especially not at Christmas time.
Happy Holidays, everyone!
Copywriter at Leo Burnett, Toronto