Have you heard? Pepsi is re-branding itself.
"The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands."
Long one of my favourite logos, Pepsi has lived under its famous motif for many decades.
Update: In from PSFK.