Back to Basics...
Was one of the core tenants and themes presented by Anne Mulcahy – Chairman & CEO of Xerox Corporation at this mornings M-Planet opening in Orlando. I might have thought the topic de jour from one of the worlds pre-eminent tech companies would have been closer to their core business. Refreshingly however, the conversation focused on getting back to marketing basics instead of buzzword bingo. A relentless focus on the customer, smart strategy and a shared internal understanding of brand culture. If there was one mantra I hope everyone walks away with is customer focus. Under her leadership, the company has proactively invited their core customers right into the innovation labs to co-create products based on real market space needs and tangible pent up customer desire! Sounds simple, but how many product-producing organizations have you worked for or seen that actually put the person into or before the product in innovation and R&D?
Comments