You're in the room. In a few moments the client will be there. The AV is setup and (thankfully) working after a few failed attempts. Your team is nervously ruffling their notes or mouthing their scripts to the nearest patch of carpet. Yes, it's Pitch Day.
The tension inside the pitch room is palpable. It's a mixture of stress, adrenaline and butterflies. While my role was only a small part of the larger presentation, watching all our hard work come together in a flawless 27 minutes of power point prowess was quite a sight.
While we didn't end up winning the business (therefore making my record 0-1), it was not all a loss. It took Leo Burnett many years of hard work to even get an RFP let alone get in the room. So that on its own was a small success.
In my opinion, the secret to success is to show your potential clients that you not only have the muscle and the foresight to get the job done, but that you work well as a team and could potentially do great things together. Chemistry, in advertising, between clients and agency peeps is of the utmost importance for longterm success - even more so that than the work itself. If McDonald's isn't happy with the work Cossette is creating, they'll ask Cossette to change it or hire a new creative team who can. But they won't fire them.