Pitching (and Winning) New Business

You're in the room. In a few moments the client will be there. The AV is setup and (thankfully) working after a few failed attempts. Your team is nervously ruffling their notes or mouthing their scripts to the nearest patch of carpet. Yes, it's Pitch Day.

The tension inside the pitch room is palpable. It's a mixture of stress, adrenaline and butterflies. While my role was only a small part of the larger presentation, watching all our hard work come together in a flawless 27 minutes of power point prowess was quite a sight.

While we didn't end up winning the business (therefore making my record 0-1), it was not all a loss. It took Leo Burnett many years of hard work to even get an RFP let alone get in the room. So that on its own was a small success.

In my opinion, the secret to success is to show your potential clients that you not only have the muscle and the foresight to get the job done, but that you work well as a team and could potentially do great things together. Chemistry, in advertising, between clients and agency peeps is of the utmost importance for longterm success - even more so that than the work itself. If McDonald's isn't happy with the work Cossette is creating, they'll ask Cossette to change it or hire a new creative team who can. But they won't fire them.

Comments

[Software Seller]

Soory to hear that you didn't land the client, but I am glad you came away from it very positive. You are right though, chemistry is a key factor when choosing who you want to work for (whether it be advertising or a different role).

[Oyunlar]

What about the cat there ?

[Giochi Barbie]

Good article, keep going on!

[Giochi di Ben 10]

hey oyunlar, the pencil is more important then the cat :)

[bosch servisi]

THANKS FOR İNFORMATİON

[Murat]

hi everyone,
if you want to learn Fantastic Health System visit my website please..
Acne solutions,grow taller and more..
everybody wants good looking,good skin,fit body etc... i know :)
http://morehealthful.blogspot.com

[upvc french doors]

Yes I know what that feeling is like. It is horrible.

[Clenbuterol]

Very smart and curious cat!

[buy viagra]

I had a similar experience when I was in my first year of profession, we were suppose to land an account and we missed because of a teammate get so nervous that he passed out in the middle of the presentation, it was horrible, he was so nervous.

[francisco rodriguez jerseys]

I truly wanted to type a simple comment so as to say thanks to you for

all the marvelous guidelines you are giving out here. My particularly

long internet research has now been recognized with reasonable

strategies to go over with my family members.