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The following is an excerpt from ex-CEO Robert Townsend's new book, The
Organization, where he explains how to do effective advertising. This
is the same man who approved the Avis, we try harder campaign.
Posted by Account Deleted on January 25, 2010 | Permalink
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October 22, 2010 at 12:14 PM
Every thing which is not popular, that have a need of advertisement to make their image in the market and gave a blatant output.
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November 01, 2010 at 01:32 AM
Agreed. Some folks use push/pull, and some of this comes from the "permission markeitng" concept from Seth Godin from about a decade ago. I also agree with you that social media and the ability to have a conversation (like this one) change the game. So maybe we need a new term?
You have some good points, and the best one might be that I prefer to debate less and do more marketing! If you are ever in Boston, look me up and I'll give you a tour of the HubSpot offices and buy you a coffee.
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January 09, 2011 at 09:19 PM
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January 18, 2011 at 05:23 AM
Treaty without convening a full-blown Convention and simply convene a conference of the representatives of the member States.
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February 11, 2011 at 03:00 AM
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February 24, 2011 at 03:53 AM
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March 04, 2011 at 12:45 AM
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March 14, 2011 at 05:59 AM
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March 14, 2011 at 08:13 AM
I thought Avis Rent A Car is no longer in service.They're the pioneering here in our country, but closed down because of their competitors offers much cheaper price to their services.
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March 15, 2011 at 12:26 PM
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April 02, 2011 at 02:53 AM
I bought his book and I really enjoyed, I didn't expect he was a good writer too!
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May 30, 2011 at 02:51 AM
The book contains detailed information about the new ways to advertise. This is really helpful to people like me.
May 30, 2011 at 09:47 PM
I don�t usually reply to posts but I will in this case. :)
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June 19, 2011 at 08:16 PM
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June 22, 2011 at 10:42 PM
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The comments to this entry are closed.
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