Nike's latest spot ahead of the world cup is a 3-minute long masterpiece that lives up to the over-the-top nature of the event itself. It features many of the sport's most famous athletes along side everything from a Vegas-style show to a gigantic statue to the Queen.
This film plays off the fears and aspirations inside the players of the world's game. It brings the audience into what drives the best in the world to push that little bit harder. Every play is a do or die situation and calls for everything they've got.
Even amateur athletes can relate to that drive to leave it all out on the field in order to win. They may not have to worry about whether or not they'll be knighted by the queen, but they certainly have the same competitive streak that requires them to play at their best. With this spot, Nike proves they understand that insight and are committed to supporting athletes who give it their all.