For our Canadian readers: Strategy Magazine and Leo Burnett are partnering to create a series of events called Hungry Dogs and Chocolate Wrappers. In case you're wondering what the heck that means, it's subtitled Science Meets Engagement: A four-part series (and as for why the weird name, well, you'll just have to attend the event to find out).
This comes out of the research into communications engagement that we began last fall with CanWest Media and Ideas Research Group. I originally presented some of the results to the Media in Canada conference, which seemed to provoke some good response. Given engagement is the topic du jour in the industry, Strategy thought it was worth turning into a broader series. So over the next few months, we're organizing 4 half-day events in Toronto around different themes.
Now we don't usually enjoy marketing conferences, especially sitting through the same case studies over and over again. So we're building these events around non-marketing (but important to marketing) subjects that we want to learn more about, and trying to avoid speakers from the marketing industry, or at least keep them to a bare minimum. Instead we're bringing in experts from other disciplines and industries that we think we can learn something from.
The first event will be about The Mind, the second about Storytelling, the third about Aesthetics and Beauty, and the fourth about Social Behaviour. So thanks to Strategy for indulging our curiosity and creating this great opportunity.
The first event, The Mind, is April 13th at The Design Exchange. It will be about brain science, behaviour, and how people process information. Speakers include Tor Wager, Professor of Pyschology at Columbia University, talking about emotions and mapping the brain; and Michel Ferrari, Head of the Centre for Applied Cognitive Science at University of Toronto, talking about consciousness and personal identity.
You can register through Strategy Magazine - I don't have the exact link but I'll find it and post it tomorrow.