From the "Do as I say, not as I do" file

Something else on the working with clients theme.

"One of the most alarming things we can hear is: “Gee, I never thought you would buy that.”  We wonder, what else haven't you brought us; why do you underestimate our ability to see or envision the same 'greatness' that you see."      
                                                             -  Barbara Ford, Global VP, Advertising services, Kraft

Interesting.  I suspect she has a point. 

Then again, Kraft is responsible for this gem.

Comments

[Michael Takasaki]

They're also responsible promoting their new, presliced, cracker-size cheese with the slogan "We cut the cheese so you don't have to."

#75 on Business 2.0's Dumbest Moments in Business in 2004.

http://money.cnn.com/magazines/business2/business2_archive/2004/01/01/359611/index.htm