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American Copywriter

I think the key to this kind of advertising is relevance. Advertising you don't choose will always be a problem for some people. Slapping an ad somewhere because you can feeds their hatred. However, if one says, "When might someone actually be interested in what we're saying and where will they be when that happens," then I think you can create ambient advertising that's actually quite useful to people. The question is, as noted in a previous comment on this blog, can we censor ourselves and make good choices? In the end, however, I think most consumers would choose a car made of ice over a billboard in the urban landscape, don't you?

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I think that before ads were more standard

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