The debate continues in a Business Week article from last week, which makes the point that guerrilla marketing stunts may be on the way to being less effective now that everybody's doing them.
"...now that such tactics are becoming stale, the genre of guerrilla ads isn't, well, so guerrilla any more."
But at the same time, they also talk about how it's been embraced by the Clios, and include a gallery of 10 campaigns "poised to become classics of the genre" like the VW Polo ice sculpture, by DDB London.
I think the key to this kind of advertising is relevance. Advertising you don't choose will always be a problem for some people. Slapping an ad somewhere because you can feeds their hatred. However, if one says, "When might someone actually be interested in what we're saying and where will they be when that happens," then I think you can create ambient advertising that's actually quite useful to people. The question is, as noted in a previous comment on this blog, can we censor ourselves and make good choices? In the end, however, I think most consumers would choose a car made of ice over a billboard in the urban landscape, don't you?
Posted by: American Copywriter | August 18, 2006 at 12:31 PM
I think that before ads were more standard
Posted by: Generic Viagra | March 07, 2011 at 06:31 PM