Two interesting bits on viral stuff this week.
One is a site I found (via Adrants) called "Will Video for Food" that's dedicated to observing viral trends and helping people make better videos. Great posts like "7 deadly sins of advertising via viral video" and "top 10 ways to get your video seen." Plus a contest to predict when the YouTube bubble will burst.
The other is from Stephen Colbert's The Colbert Report show. Two weeks ago he did a piece about visiting George Lucas' Skywalker Ranch studio that included him messing around with a lightsaber in front of a green screen. The original bit itself wasn't that funny, but immediately people started editing various backgrounds into the shot and posting the videos online. Colbert seized on this, and this week announced a contest saying that he'd broadcast the best submissions on his show.
And the entries are rolling in. This made me wonder two things.
1) Why can't brands react this quickly to people doing interesting stuff? Colbert did this in a week. It took Coke what - 2 months? - to react to the Diet Coke-Mentos video craze. And they looked highly stupid because of it. We all have to be able to react fast now.
2) How long do you think before some brand rips this idea off and runs a commerical entirely against a green screen background in an attempt to get some user-generated interaction?
How long do you think before some brand rips this idea off and runs a commerical entirely against a green screen background in an attempt to get some user-generated interaction?
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