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Spike Jones

Glad we could provide the springboard, Jason. Rant or not, you make some great points.


Brilliant stuff Jason.

You've made me realise that one of the countless ways i've been very lucky is to end up working for companies who had a slightly different sense of what failure looked like to many others. So there was still all the peer/financial/career pressure to avoid failure, it's just that failure was defined as not taking some risks etc. It's hard to take risks in a culture that doesn't reward it. But once you've got going it's a hard habit to break.

I also know what you mean about the way we all end up talking to ourselves about how innovative we are on our blogs. And then we go on doing the same old same old in our 'real lives'. Good wake-up call. Maybe we should all try to talk about the things we've actually managed to do, rather than how the world will be when we're elected Emperor.

olivier blanchard

Awesome post, Jason. Seriously.



I'm a late starter when it comes to blogs, and found it initially quite difficult to find "a place" to hang out. And my thanks goes out to the people who have made me welcome (of which you are one).

It's exciting reading all of you're stuff, but I think you're right, it's time do start turning some of the thinking into action. And get stuff wrong. And then learn from it and make it better.

That, Jason, would be different.

Great post. G-Force

Jason Oke

Thanks for the kind words, everyone. After I'd posted that I thought "well, that made me seem a bit unhinged." But it seems like this has struck a chord with some of you. Glad to hear I'm not alone.

John Grant

"It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something." (FDR)

That's sort of where I'd pitch in on this debate. I dont think we should be limited to only speaking about stuff that actually came off (my books would be pretty thin otherwise) Or is it just me being crap at getting things through? In my experienmce most innovation fails, you need lots of ideas all the way through things just to get a few made. I have been counting how many ideas I pitched to a long-running recent but now ex- client which didnt get traction but have since been hits for others (5 so far). One example is a 'walkie talkie' type app for mobiles so you can have a conference call with five mates. Apparently that's been launched in Canada & is doing well.

I quite like blogging as a place for speculative ideas though. You need somewhere to rehearse when so much of the rest of the time you have to perform. There have been loads of good contributions on my blog recently about the future of TV. None of them will actually happen because we dont work in this biz, but it's a good way to think about what is missing/possible.

I get the general point of your rant though and maybe one thing is to challenge people who say they are into 'the new stuff' but actually doing the same old S***.

I managed to alienate quite a few people recently at a big media agency event when I challenged them on this; "you say you are innovating and pushing the new marketing agenda but actually we fundamentally disagree on things like consistency, the big idea and media netutrality" (I'm against all of those). "So please dont pretend to be on my side!" I probably overdid it because some of the audience seemed quite upset. Several big name clients came and asked me afterwards if I had no respect for traditions, heritage and so on. Still it made me feel better :)


Very inspiring post, Jason! Thank you for sharing.

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