While we're on the subject, check out the new M&M's Dark site (for the launch of M&Ms with dark chocolate). It's a puzzle where you have to find and identify 50 references to various "dark" films (e.g. Silence of the Lambs) in a huge painting done in the creepy Renaissance style of Hieronymus Bosch. It's very well executed, and highly engrossing. It's also a smart way to up-age the M&Ms brand for a product (dark chocolate) that appeals to older people.
Leland wrote some insightful stuff on what makes it work.
Big pencils, big ideas
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That puzzles me if i look at it. It's one unique painting.
Posted by: web design | August 11, 2011 at 02:56 AM