How to sell a mattress

The Tempur-pedic mattress is a good mattress.  It's got a unique rational benefit.  I've seen lots of magazine ads for it.  I know exactly what it does.  I know that it uses a lightweight foam compound designed by NASA.  I know that it adapts to your body shape and temperature, and distributes your weight evenly so you're suspended when you sleep.  It's supposed to be the most incredibly comfortable sleep you can get.  I've known people who swear by them.  I know all this.  But every time I've bought a mattress, I get the regular springy kind. 

Then the other day, someone we know came over to visit.  She'd just bought a Tempur-pedic mattress.  With her purchase, they gave her one of these:

... and asked her NOT to keep it, but to give it as a present to someone.  The bear is stuffed with the Tempur material.  Instantly, as I picked it up, I understood what the mattress is and does.  It feels amazing.  I got excited.  I couldn't stop touching it.  And I decided the next mattress I get will be from them.

It was a reminder that all of the positionings and benefits in the world sometimes can't compare to a simple experience.  In this case, I don't think the rational benefits ever really registered, because I didn't have a frame of reference.  I didn't know what that material would actually feel like, so in some dark recess of my brain it wasn't believable that it could really be that different.   But one touch was enough to change that.

There's always a way to get your experience across.  Mattresses might seem like a tough one - how do you get people to experience it without having them come into the showroom?  With a little creativity, it can be done.

Comments

[Rusty-Chubb]

Interesting post.

Incidentally, I've heard the best sleep experience is to place a 1" thick Tempur-pedic foam pad over top a normal spring mattress.

[Angela Harvey]

Oooh, that's so smart. And to think, those stuffed lambs given away by the OTHER guys don't serve a purpose other than branding.

[Sezam]

Yes, interesting post.I like it.

[Jess]

A good marketing strategy but the way this post was written is better. Very good post.

[Simmons exceptionale mattress]

I really enjoyed reading your post on Tempur-pedic mattress. Glad that I stumbled across your blog! I recently blogged about Mattresses and got some pretty cool feedback. Here’s a snippet…

"The Simmons exceptionale mattress is called the Perfect Night Mattress and, like other beautyrest mattresses, offers you a good night's sleep and support where you need it the most. You will feel comfortable and rested once you have slept on this mattress."

That clip was an excerpt from the full blog post that you can check out here…. http://www.findmattresssale.com

Have a great day
Susan Kem

[Jenny Yu]

I think it's time now for me to get a new Tempur-pedic mattress. Excellent post!

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