the fruits of imagination: Thank you

Well, it's been quite an amazing start to the year. As you can guess from the lack of posts around here we've been in a bit of a frenzy recently. But we're coming out of the other side of it now. And we have some great news to report.

On one of our pitches, we were informed this week that Allstate Canada has hired us as their Canadian agency. This was a big win for us because it's an important client of Leo Burnett USA, and because they've actually been a client of ours for 50 years. The reason for the pitch was because they've been largely dormant on the mass advertising front in Canada for many years, but have decided to reinvest in this country, so they wanted to hear different perspectives on getting back into the Canadian market. And after an RFP and 2 rounds of presentations, we're delighted that they've agreed that Leo Burnett is still the best agency for the job. Congratulations to everyone who was involved over the last 2 months.

Another pitch is still underway. And we've also been busy on our existing clients, with several major new campaign ideas in the works right now. So we're not quite out of the woods yet.

But we wanted to take a moment to thank all of you.

Thank you because a lot of the thinking we've been sharing with existing and prospective clients through all of this had its start here, on this blog and in various other blogs that we read and comment on. Thank you because everyone who's participated in this experiment over the last year has in various ways contributed to our successes. Thank you for sharing, for commenting, for linking, and most of all for listening and giving us a supportive forum to talk about and try out new ideas.