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oakie

I just visited the adidas website yesterday and found this campaign better than the past. Messis's story is touchy and convincing.

Julien Coulter

I also think they have finally found a unique voice. The big production spots, seemed like wanna be Nike spots (only not as good). I'm sure misattribution was high. I also think this campaign plays nicely against the cultural belief (and rightly so) that athletes are spoiled and out of touch. It brings to light the best aspect of sport: perseverance and achievement against the odds. I actually feel more inspired watching these than seeing Jordan, Woods, or Ronaldinho do something superhuman.

Michael Takasaki

You've both hit the nail on the head, Julien and Jason. I found myself actually getting a little misty watching the Beckham spot. Now, to be fair, I come very close to weeping every time "The Rookie" with Dennis Quaid is on TV, but I submit that any spot that can make David Beckham a genuinely sympathetic character has to be called effective.

And I love that they used Gilbert Arenas, who's having a breakout year and emerging as the biggest, most enjoyable kook among active athletes.

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