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Hidden Persuader

A good creative brief is the one that saves time to the accounts and gains time to the creatives :)

fredrik sarnblad

Great, to-the-point post Jason. I'll be posting a response to it on my blog.

I bet that was one of the most useful classes those bright planning students ever attended.


Actually that's about how blury we were on Sunday. Overall, Friday's presentation was the best so far of any we've heard. You fortunately chose not to speak of planning in the lofty terms that some others have done but basically said- 'here's how it's done in the real world.' It was a good wake-up call to those in the class who were starting to believe that planning is the end-all, be-all.

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