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Drew Neisser

We've been compiling cases of marketers hoping to do well by doing good over at marketingforgood.net for the last year. Perhaps you'll find some inspiration. Account planning should play a critical role in the process, making sure that the program is insight driven AND comes from a fundamental brand truth (we aren't big fans of brands who slap on a cause without a genuine commitment to the issue at hand.)

Drew Neisser

We've been compiling cases of marketers hoping to do well by doing good over at marketingforgood.net for the last year. Perhaps you'll find some inspiration. Account planning should play a critical role in the process, making sure that the program is insight driven AND comes from a fundamental brand truth (we aren't big fans of brands who slap on a cause without a genuine commitment to the issue at hand.)

Drew Neisser

We've been compiling cases of marketers hoping to do well by doing good over at marketingforgood.net for the last year. Perhaps you'll find some inspiration. Account planning should play a critical role in the process, making sure that the program is insight driven AND comes from a fundamental brand truth (we aren't big fans of brands who slap on a cause without a genuine commitment to the issue at hand.)

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