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Hi Jason

Just thought you'd like to know that there is a We Are What We Do in Canada that is part of the WAWWD network. Our site is www.wearewhatwedo.ca. We have a Canadian version of the book that started the whole movement off (over 500,000 copies sold WWide) ... Change the World for Ten Bucks.

FYI we also launched the AH bag at Holt Renfrew in June. They sold out in 28mins.

We Are What We Do started back on 2002 when David Robinson, a veteran of the charity sector, decided to use all the marketing tools perfected by the corporate world to create a brand built around social and environmental consciousness.

Here's a little blurb from David:

We need an idea that has the power to generate its own momentum and we need to market it with all the skills that have been successfully applied in other arenas.

Mahatma Gandhi would not have called it marketing but he showed us that real ideas could be contagious. Peaceful opposition to tyranny, he said, would result in its eventual defeat.

He had none of the advantages of modern communications but he rolled back the British Empire with well-chosen words, bold symbolic actions, the power of example and in his simple robe a striking and meaningful identity.


Any chance Leo Burnett might be interested in getting involved?

I'm based in Nelson BC. 250 825 3457.



It doesn’t really matter where it’s made, or what it’s made out of… The point is, people who like this bag will want to use it and that in itself can reduce the consumption of plastic bags.
The goal wasn’t to diminish child labor or cheap labor in China.

If people like this bag and decide to use it as an alternative to plastic shopping bags, then the message and goal is effective.

People who want this bag know its intended purpose and ultimately it’s a personal choice to stop using plastic or not. The bag itself doesn’t make a difference, it’s the attitude people adopt.

The message is boldly imprinted on the bag so it’s promoting awareness and a 2nd look at things.
Like if you bring it to a supermarket where everyone is packing their stuff in plastic, they might think twice next time.

----BTW, don't be fooled by the price drop of these bags on ebay, there are tons of fakes out there, over half of them are sold from China now. Beware of the lack of pictures, new sellers with little or no feedback!!!

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