the fruits of imagination

TechCrunch stuns the internets with WebTablet

On July 21st, Michael Arrington (TechCrunch) struck a cord across the interwebs when he announced the creation of a project to create the ultimate web tablet.

Immediately the comments started to pour in as the idea was explored and within 24 hours of that first posting, he was just shy of 1500 comments. They feature everything from potential investors to programmers to distributors to future customers’ best wishes to critics to even a Canadian advertiser working for an international ad agency based out of Toronto.........

The point is: When you have a great product (or just a great idea) you don’t need to market it, the people will come. Even if it’s just a blog that is crowd sourcing an open platform web tablet for under $200.

I can’t wait to buy one. Get involved here.

Heineken saves money on writers, enrages activists

The number 3 wrench in any creative’s tool kit is “Exaggerate the Benefit.” It can lead to deviously simply ideas that win award shows and garner bragging rights.

However it is also a fine line to tread, as Heineken found out in its latest ad for the famous brew. The suicide activists were on this ad quicker than the ones that went after that famed GM ad but it has yet to be pulled off the air.

It's simply just a dumb ad for a great beer in my books. That said, I would have liked to be at the meeting where they sold through the script…

My question is: Should Heineken stay the course against the critics or was this ad in bad taste?