the fruits of imagination

Fruit Burst makes PR look easy

Outside the box thinking for a very run of the mill candy that has now garnered international PR. 

Check out the live feed at WhenWilltheFruitBurst.co.nz and place bets as to when the fruit will pop.

Pepsi Re-brand

Have you heard? Pepsi is re-branding itself.

"The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands."

Long one of my favourite logos, Pepsi has lived under its famous motif for many decades.

Thoughts?

Source: adgoodness.com

Update: In from PSFK.