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the logo is not the brand
(but you know that)

so shifting the graphic elements around -
doesn't register on the miro-brand-o-meter

would like to understand how their other brand value chain elements are changing and what new direction they are heading

viz the graphic impact, I would have to say that the 'smiles' convey a more dynamic and 'friendly' personality giving them more opportunity to have fun


Pedro Rocha

yeah, the logo is not the bramd. But does changing the logo represent any chance in the brand, or in the product or the atittude of the company? Does this actually have an explanation or is it just mkt mumbo jumbo?

I guess we'll have to wait and see, but... I don't know...:)

My take on this one: http://willitbrand.blogspot.com/2008/10/pepsi-smile.html


sorry to have called you Jason

you need to change the email feedburner naming convention

to your point, too early to tell. Given who and what's at stake - not likely to be "mumbo jumbo".

market has moved away from carbonated beverages for now, given enough time it will swing back.



As part of a UK project independent of parent company Pepsi, the fruit drink Tropicana could be in for a rebrand, Pepsi UK said earlier this week. The other Pepsi brand earmarked for a corporate overhaul includes Gatorade. The San Francisco-based brand consulting firm Landor Associates has worked on the branding for Tropicana and Gatorade.

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I do agree that the brand is not the logo, but it should have the taste of your brand, so it becomes the identity forever and any one can easily recognize your business.

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Long one of my favourite logos, Pepsi has lived under its famous motif for many decades.

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Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one

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Branding a Logo is the most important in Business, this will help us notice or identify us easily even without a name. Older PEPSI logo looks great compare to that modified one.


the changes are not very significant, they are almost invisible as the main colours remain

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though still there products are of high quality and standard. i greatl like pepsi than anyoner even before.

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Pepsi is one of my favorite brand for cold drinks.and i must say their new logo seems pretty cool.it's like an smiley face isn't it??

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Why does it even matter? The taste is the same anyways. We are all victims of marketing strategies.


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I think the best thing to say is "We told you!", as most of the commenters said in the bugs. maybe next time a download page redesign survey would be enough.

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Their predictable change of image is common phenomenon, this brand suffers so much through many years of competence with coca cola.

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