the fruits of imagination

The $73,000 bar tab

Imagine you're at the bar and you've set up a tab so you can drink the night away in merry bliss. Now it's 2am, you're drunk, and when you get your bill it's upwards of $73,000. That'd be a pretty powerful moment, regardless of how much you've had to drink.

It's all part of a drunk driving PSA from OgilvyBrazil that aims for 'quality of reach' over 'quantity of reach'. While the scale isn't there, the people involved look like they got the message. And just think of how big a 'free media' number the PR firm will pin to this initiative once I've supported it with this post.

Source: PSFK

Google Launches Search Stories

Google has launched a new website, SearchStories, that allows people to make their own versions of Google's now infamous Parisian love ad. It's a simple yet brilliant way to get people to interact with their brand.

Not that Google has trouble getting people to interact with them online....

Source: Google's Search Stories

ChatRoulette with Ben Folds

Ben Folds has come up with a pretty cool way to use ChatRoulette during some of his recent concerts. It's going to be interesting to watch as brands start to explore this space as well.