Imagine you're at the bar and you've set up a tab so you can drink the night away in merry bliss. Now it's 2am, you're drunk, and when you get your bill it's upwards of $73,000. That'd be a pretty powerful moment, regardless of how much you've had to drink.
It's all part of a drunk driving PSA from OgilvyBrazil that aims for 'quality of reach' over 'quantity of reach'. While the scale isn't there, the people involved look like they got the message. And just think of how big a 'free media' number the PR firm will pin to this initiative once I've supported it with this post.
Source: PSFK
oh this a great idea! hahahah in order for the party people to minimize their drinking habbits. nice! cool! excellent ideas! :D
Posted by: Nursing cover | May 18, 2010 at 02:15 AM
A tutor that earns more than a hip asian dressed writer who visits schools with 1000 of kids cheering, who is Hong Kong number one best selling english writing author, Nury Vittachi, aka Mr Jam,aka Master Vee. say it isn't so.....sorry with all your hype from your publishers I couldn't resist laughing at you talking about hype. I do enjoy your talents and I recommend all your books to the local library:)
Posted by: cna certification test | July 16, 2010 at 05:54 AM
It's going to be huge for sure. I haven't experience that and i would love to.
Posted by: concerto em para brisa | June 01, 2011 at 10:56 AM
My partner and I stumbled over here different web address and thought I
might as well check things out. I like what I see so now i am following
you. Look forward to looking into your web page for a second time.
Posted by: nick adenhart jerseys | August 04, 2011 at 09:20 PM
a very good article! Very informative and well written. I've been looking for this all of the site. Found it finally came
Posted by: ken griffey jr throwback jersey | August 04, 2011 at 11:34 PM
Time in this article some interesting points, but I do not know if I see all these centers in the heart. Have some validity, but until I see farther into it, I will take the public opinion. Good article, thanks and we hope to have more! In addition, Feedburner as well as
Posted by: cody ross jersey giants | August 19, 2011 at 02:43 AM