Canadian Marketing Blog Rankings

Note: this is a permanent page. For the main Leo Burnett blog click here.

It occured to me the other day that there is no ranking of the top Canadian marketing blogs, along the lines of Mack Collier's Top 25 Marketing Blogs or ToddAnd's Power 150. Of course, both of those lists carry Canadian blogs, but no one (that I could find) has ever compiled a Canadian-only ranking. Which is a shame, because there is some great Canadian discussions going on out there. So I've taken a stab at it.

First a word about methodology. While Mack uses Technorati ratings to compile his list, Todd uses a formula using Technorati combined with Bloglines subscribers, Google page ranking, and a subjective rating for quality of content (see his site for more details). I've adapted Todd's scoring system, omitting the subjective score. Unfortunately Bloglines is a blunt way to measure feeds - if you have multiple feeds then Bloglines only reports the one with the most subscribers, and of course it doesn't count all of the people who subscribe through other RSS channels (e.g. we have 55 Bloglines subscribers, but 456 total feed subscribers). But I can't think of better publicly available way to measure subscribers.

For my own sanity I've capped the list at the top 20. I've done my best to be thorough, but if you have a blog to suggest that you think should be in the top 20, leave a comment below or send me an email (see the about page) and we'll do the math and see where it fits. And I'll update this periodically (but not too regularly).

Now, without further ado, your first ever Canadian Marketing Blog Rankings (hey, somebody want to design a logo?). Congrats to everyone who made the list.

                                                                                               

 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 


 
 
 
 
 
 

Rank		Google	Bloglines	T-rati	Total
1	Adgoodness	6	17	27	50
2	Onedegree	6	9	24	39
3	Canuckflack	6	6	24	36
4	Twist Image	5	9	20	34
5	Blogging Me Blogging You	5	10	18	33
6	Pro PR	5	8	17	30
6	Mynameiskate	5	7	18	30
8	CrapHammer	4	2	22	28
9	Buzzcanuck	5	5	17	27
9	The fruits of imagination	5	6	16	27
9	Common Sense PR	5	4	18	27
9	PR Works	5	7	15	27
13	Student PR Blog	5	6	14	25
14	Transmission Content +   Creative	4	2	18	24
14	Social media group	5	3	16	24
14	The New PR	5	3	16	24
17	The client side blog	5	4	14	23
18	Chroma	4	4	14	22
19	Experience planner	5	5	11	21
19	CMA blog	6	4	11	21

Comments

[Dino]

I snuck in!

[Dino]

just thinking: maybe feedburner would be a good yardstick, rather than bloglines?

d

[Jason Oke]

I'd rather use Feedburner but I don't think their stats are publicly available. That is, with bloglines I can see how many subscribers you have, but with feedburner I can't unless you choose to publish that little widget on your blog (see below & to the right). And because not everyone does that I can't track it the same way for everyone.
I'm open to suggestions though if anyone has ideas for how to do it better...

[Ed Lee]

and not everyone has a feedburner feed - i only just added mine...

thanks for sneaking me onto the list, although I feel a complete fraud in such illustrious company.

Ed

[maggie fox]

Wow - I had no idea. I am in excellent company!

[Colin McKay]

Thanks for doing this, Jason.
Anything that helps us discover other Canadian blogs is always a help!

[Mark Goren]

Pretty cool, great company, thanks for throwing this together!

[Eric Eggertson]

Cool. There's a few blogs here that I haven't stumbled upon in my travels . Have to check them out!

Sean Moffitt pulled together a similar list last year that was pretty subjective, but captured most of the noteable blogs in the marketing/media/PR field:
http://buzzcanuck.typepad.com/agentwildfire/2006/09/sharing_updated.html

[Kate]

Wow, awesome Jason, thanks for doing this! I like the formula though it would be nice to get a broader perspective than Bloglines. Maybe we should all do that little feedburner thing.

Also, if I were graphically inclined, I would totally do a logo, but alas - not so. Mack's is pretty cool. Maybe we could just steal it and colour it red :)

[Jordan]

Not sure if I qualify, but if so, this is one list that I would be awfully proud to be on...

[Scott Weisbrod]

Jason! You beat me to the punch by over a month on this! I just posted the top 30 Canadian marketing and advertising blogs yesterday, based on the AdAge Power 150 - and today I come across this page on your blog. I even used the same language - "without further ado". Yikes.

Anyhow - I'll be relocating to Toronto in October. Would love to hook up for coffee.

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It is a really good go through for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative write-up.

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